Have you heard the buzz? ModSocks' new bee socks are not just cute, they are socks with a purpose!
ModSocks has pledged 100 percent of its profits from Give Bees A Chance Women's Crew Socksto bee conservation. Designed in Bellingham, Wash., the socks feature bees and peace signs made of daisy flowers.
ModSocks' profits for this design will go to Bee Girl, a nonprofit based in Ashland, Oregon founded by beekeeper and bee researcher Sarah Red-Laird.
"We run a 'kids and bees' program, teaching kids across the country all about bees, and empowering them to be our present and future honey bee heroes.”
“Our mission is to educate and inspire communities to conserve bees, their flowers, and our food. We strive save bees through education and conservation,” Red-Laird said. “We run a 'kids and bees' program, teaching kids across the country all about bees, and empowering them to be our present and future honey bee heroes.”
Bee Girl is also working to bring back colonies of bees through regenerative beekeeping. “We're trying to find the best way to work with plants, and soil, to provide maximum nutrition for our bees,” Red-Laird said. “Once we start seeing the results we want, we'll work with our local conservation district to transfer the knowledge to farmers.”
From the delicate-looking daisies to the fuzzy honeybees, these bee socks are fit for a queen. Lead designer and creative director for ModSocks Urania Shaklee says the socks have been an instant bestseller.
“People are responding to the design as well as the message,” Shaklee said. “Bees are an irreplaceable part of the ecosystem, and we want to do whatever we can to help them survive and thrive.”
Red-Laird could hardly contain her excitement over the realistic-looking design. “My favorite part of the sock is the pollen basket on the bees' leg!” she said. “Nice touch!”